Custom URLs on New Google Sites with

too many redirects?

How to fix error

I know it's supposed to just work when you follow the instructions provided, like the ones at - but what do you do when it doesn't work? For instance, I was getting this perpetual endless loop of redirects.

After over an hour of research, I finally found that the problem I was experiencing was due to using Cloudflare DNS with incompatible settings.

Here's the explanation and solution from Cloudflare support: Why does Flexible SSL cause a redirect loop?

A couple other explanations: is a very useful utility to trace where that URL is redirecting you to